Juvia's Place has easily become one of Instagram's favorite indie beauty brands over the last two years. Its Africa-inspired eye shadow palettes have won the praises of shoppers and influencers alike, and it's about to enjoy even more exposure — and inevitably, even more fans — thanks to a new partnership with Ulta starting just in time for its latest collection launch.
The Juvia's Place Instagram account posted photos of its upcoming Afrique Eyeshadow Palette with the caption, "Super Excited to Announce Juvia’s Place and @ultabeauty Have teamed up ???. Juvia’s Place products will now be available in 500 Ulta stores in September and Ulta Online July 22nd." And the timing couldn't be more perfect because, according to another post, the Afrique Collection officially launches that very same day. The caption also notes there will be more than just a palette; the Afrique Collection will also include two blushes and a liquid lipstick, all of which are "Inspired by the motherland Africa. Authentic, colorful and vibrant. She’s a merchant, She’s a girl, She’s beautiful, She struggles but yet Loves to look beautiful. Most importantly She’s Happy!!"
View on Instagram
View on Instagram
Already available for pre-order on juviasplace.com, the Afrique Eyeshadow Palette keeps with the brand's tradition of bold and buttery colors — 12 in all. The seven matte shades are Côte d’Ivoire (a vivid sky blue), Dakar (a deep orange), Niger (grass green), Bintou (wine), Aya (bright yellow), Cameroon (rust), and Krisi (a muted clay); the five shimmery shades are Togo (a minty silver), Cotonou (a multidimensional cornflower), Angelique (a pale taupe), Fifi (burgundy), and Kofi (copper). The liquid lipstick is seen on several models and appears to be an intense dark red that looks amazing on everyone.
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In addition to the Afrique Collection, Ulta will be rolling out all of Juvia's Place's products, starting online — on July 22, as previously mentioned — and then in stores starting the last week of September.
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