Anastasia Beverly Hills, Tatcha, Brazilian Bond Builder Receive Top Spots on Tribe Dynamics Report

Anastasia Beverly Hills has kept its lead in Tribe Dynamics' September earned media value report.
The color cosmetics brand recorded $70 million in earned media value, a 28 percent year-over-year decrease. MAC followed in second with $58 million, a 25 percent year-over-year decrease and Huda Beauty jumped from sixth place to third with $49.1 million, an eight percent year-over-year increase.
Huda Beauty’s growth can be attributed to the launch of its Obsessions Palettes, which are small, high-pigment eye shadow palettes. The launches recorded $9.5 million of the brand’s total earned media value. Another notable increase was experienced by Fenty Beauty, which celebrated its first anniversary in September. The brand received the ninth spot with $33.7 million in earned media value, a 53 percent year-over-year increase.
For the September skin-care report, Tatcha received the top spot with $6.3 million in earned media value, a 79 percent year-over-year increase. In second is Glamglow with $3.7 million, a two percent year-over-year decrease, and Lush ranked in third with $3 million, a 29 percent year-over-year decrease.
The most impressive growth was experienced by Drunk Elephant in the fifth spot with $2.9 million, a 355 percent year-over-year increase. The report also saw the addition of two newcomers: Foreo, ranked ninth with $1.9 million, and Caudalie, ranked 10th with $1.9 million.
Brazilian Bond Builder received the top spot on the September hair-care report with $7 million in earned media value, a 33 percent year-over-year increase. Following is Redken with $5.9 million, a 45 percent year-over-year increase, and following in third is Olaplex with $5.8 million, a 26 percent year-over-year increase.
Schwarzkopf Professional, ranked fourth with $3.8 million, jumped three spots since the August 2018 report with roughly 15 percent month-over-month growth. The brand’s growth can be credited to increasing mentions of its Igora Vibrance hair color range, which recorded $2.1 million of the brand’s total earned media value.
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