Row over hot chocolate that claims it can stop women’s hair falling out

Row over £27.95 Holland & Barrett hot chocolate plugged by Sophie Kasaei as expert rubbishes claims it can stop women’s hair falling out

The drink – named Cocoa Locks – says it boosts hair thickness and prevents loss
Its manufacturers claim this is down to its combination of vitamins and minerals
Before and after images of hair growth taken by fans of the drink have gone viral
But experts are unconvinced and say there is no evidence to back the claims up
Has the hot chocolate helped boost the thickness of your hair or prevent it from falling out? Email [email protected]

A hot chocolate sold on the high street which claims to make hair grow and stop it falling out is causing a stir.

The drink – named Cocoa Locks – says it boosts hair thickness and prevents loss thanks to its combination of added vitamins and minerals.

Before and after pictures of hair growth taken by fans of the drink, which has been plugged by Geordie Shore’s Sophie Kasaei, have gone viral online.

But experts are unconvinced by the claims and say there is no evidence to back them up, branding them ‘rubbish’.

The chocolate drink went on sale on the UK high street for the first time this summer and costs £27.95 for a one-month supply, which works out at around 93p a day.

The drink – named Cocoa Locks – says it boosts hair thickness and prevents loss thanks to its combination of added vitamins and minerals

Sophie Kasaei (left), of Geordie Shore,has even claimed a daily mug of the chocolate has helped her alopecia (right), a hair loss condition. In a video post she said: ‘My hair feels shinier, silkier and I have a bit of growth. I’m finally starting to get my confidence back’

Beauty vloggers and Instagram stars have plugged the drink with rave reviews.

Reality TV star Sophie has even claimed a daily mug of the chocolate has helped her alopecia, a hair loss condition.

In a video post she said: ‘My hair feels shinier, silkier and I have a bit of growth. I’m finally starting to get my confidence back.’

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London-based beauty blogger Sara Ross posted a ‘before and after’ picture showing her hair had grown around four inches in the two months since she started drinking the chocolate two or three times a week.

She said: ‘When I first tried this I was not sure this will work tbh [to be honest] but results are unbelievable.’

The 26-calorie drink includes biotin, also known as vitamin B7, which has been proven to maintain healthy hair and is found in small quantities in eggs and nuts.

Before and after pictures of hair growth taken by fans of the drink, which has been plugged by Geordie Shore’s Sophie Kasaei, have gone viral online (pictured, an anonymous woman who sent her pictures to Cocoa Locks)

Beauty vloggers and Instagram stars have plugged the drink with rave reviews (pictured, an anonymous woman who sent her pictures to Cocoa Locks)

WHAT IS IN COCOA LOCKS?

The chocolate drink went on sale on the UK high street for the first time this summer and costs £27.95 for a one-month supply, which works out at around 93p a day.

The 26-calorie drink includes biotin, also known as vitamin B7, which has been proven to maintain healthy hair and is found in small quantities in eggs and nuts.

It also contains selenium and zinc, which have been linked to slowing the rate of hair loss.

But experts said there was no scientific evidence the chocolate drink makes hair grow any more than it would anyway over one or two months.

Trichologist Iain Sallis, director of Hairmedic clinics, dismissed the claims as ‘rubbish’.

He said: ‘An average person is not deficient in any of these nutrients and [taking the drink] will have little impact on hair growth.

‘The nutrients in the ingredients have also only been shown to “maintain healthy hair growth”, which means if you have healthy hair it will help maintain this – but doesn’t mean it will help it grow better.’

The drink is now on sale in the UK at health food giant Holland & Barrett, as well as at Amazon and other online shops. It has reached Britain after success in 80 other countries.

Alex Glover, nutritionist at Holland & Barrett, said: ‘The drink contains a number of ingredients to help promote and maintain healthy hair growth, along with other beneficial nutrients, such as folic acid.’

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