Goods with the “Fairtrade”seal of approval are more in the Trend, the sales of fair trade products has exceeded 2019 for the first time, the 2-billion-Euro mark.
Overshadowed the development, however, by the consequences of the Corona pandemic.
The demand for fair foods, such as coffee, bananas or cocoa is still stable, said the Association TRANS fair in Berlin on Thursday, the awards to traders and producers against license fees the right to use the “Fairtrade”Logo.
But in the countries of cultivation of the “Fairtrade”products, health care and the economy were fragile, so the TRANS-fair-Board of management Chairman Dieter Overath. The pandemic open put social and economic inequality.
Fair traded food in the Trend
Consumers in Germany spent in 2019, an average of 25 euros for fair trade products. Sales rose from 1.6 billion in the previous year to 2.04 billion euros, a Plus of 26 percent.
A significant increase there was in the case of bananas, of which 130 000 tons were sold, 41 per cent more than in 2018. The market share is at 20 percent.
The strong increase is the result of the information, especially the fact that “fair trade”bananas without the organic label are now also the Discounter Lidl in the offer.
Also, fair trade coffee has risen by 12 per cent to 23 000 tonnes, the market share is around 5 percent, however, modest.
Significantly more difficult the business with fair – trade tea, of which only 359 tons were sold-a decline of 6 percent, the Transfair with the last hot summer, well-founded.
The demand for fair-trade cocoa has, however, for example, for the production of chocolate – to 79 000 tonnes. The are 45 per cent more than in 2018 and a market share of 17 percent.
Fairtrade products help in the Corona-crisis
For the producer organizations, trade products, Transfair fair that just in the Corona-crisis assistance. You will get to “fair trade”sales in addition to a stable minimum price, a Fairtrade premium, in 2019, there were 38 million euros.
“Right now, the premium is important because it is often the only reserve that producers have,” said Mary Kinyua, Chairman of the producer network, Fairtrade Africa, according to the report.
“In addition to fear for the health of the economic consequences are dramatic,” said Kinyua.
“In the case of raw materials, for the harvest is still pending, and a lack of harvest workers. Where the crop is to be obtained, is the logistics is our concern. Mobility restrictions make the transportation to the port more difficult and more expensive.”
The fair trade in Germany in the past years regularly. There are now several seal of approval for products that the provider place a high value on fair wages and better working conditions. The Forum Fair trade wants to present his data in July.
Also, according to the assessment of the managing Director Matthias Fiedler significant effects of the Corona pandemic are to be expected.
“The lack of purchases in the world shops and the partially collapsing supply chains are major challenges for the Fair-trade company,” he shared on request.
Particularly critical is the Situation for their trading partners in the Global South.
“They have already great loss of revenue, because they have to close their farms or Were no longer able to export,” said Fiedler. It insolvencies threatened on a large scale.
Deutsche Presse-Agentur (dpa)
*The article “Rising demand: ‘Fairtrade’foods are always published popular” is of FitForFun. Contact with the executives here.