Pacifica, one of the pioneers in vegan and cruelty-free beauty, is taking its commitment to sustainability to the next level. The brand, sold in retailers including Target, Ulta Beauty and Whole Foods, just launched an upcycling program on its web site in collaboration with Preserve.
The beauty industry, according to Pacifica’s founder Brook Harvey-Taylor is a major producer of excess packaging that yields mounds of waste. “You can see it in big plastic palettes. There’s so much garbage for the amount of products you are putting into those pieces.” Environmentally friendly packaging was one of the main topics at Cosmoprof North America last month as both retailers and brands were on a quest for ways to curb waste.
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