Since Kylie Jenner's Kylie Cosmetics launched in 2015 and Kim Kardashian West's KKW Beauty arrived in 2017, both companies have become hugely popular and incredibly profitable. Now that the Kardashian-Jenner family has all their makeup needs taken care of, Kourtney Kardashian recently revealed, they'd rather take full advantage of these incredible perks than be forced to choose between the two multimillion-dollar companies, thank you very much.
This week, ahead of Sunday's season 15 premiere of Keeping Up With the Kardashians, Kardashian spoke to People about her sisters' wildly successful makeup brands. When asked to pick a favorite between Kylie's signature Lip Kits and the coveted KKW Beauty contour kits, the eldest Kardashian sister gave a very honest yet diplomatic answer. "I would pick Kylie Jenner lipliner, because that's the lipliner I wear every day, and then I think I would have to pick Kim's concealer," she said. "I don't mind if I don't look contoured, but I do like a little lip definition, so I might pick Kylie's."
And though she crowned the Kylie Cosmetics lipliner as her absolute favorite, Kardashian went on to explain that the rest of her everyday makeup kit is rounded out primarily with KKW Beauty staples, including its nude lipsticks. "I do use [Kim's] gloss, but I'm a lipstick [user] — I like it matte," she said, adding that her go-to look includes a lightweight foundation, "a little of Kim's contour, a little lipliner, tiny mascara, and that's it." Clearly, feuding with a certain younger sister of hers won't stop Kardashian from using the high-quality products branded with that sister's name.
There are days, though, when she forgoes all of her sisters' namesake products and goes makeup-free. On those barefaced days, Kardashian said she'll simply "brush my eyebrows and curl my lashes and put on lip balm." Free idea for Kourtney: an eyebrow brush, eyelash curler, and lip balm bundled into a minimalist makeup kit of her own.
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