Anastasia Beverly Hills, Tatcha, Brazilian Bond Builder Receive Top Spots in Tribe Dynamics’ Earned Media Value August 2018 Report

For August 2018, Anastasia Beverly Hills has received the top spot in Tribe Dynamics’ earned media value color cosmetics report. The brand reported $74.8 million in EMV, a 35 percent year-over-year decrease.

In second is MAC Cosmetics with $52.9 million, a 31 percent year-over-year decrease, and in third is Benefit with $51.5 million, a 2 percent year-over-year decrease.

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