Violet, lilac, lavender, and plum — every possible shade of purple is taking over the latest palettes in packs. The new Anastasia Beverly Hills Norvina Palette, which could be considered one of the most anticipated palettes of 2018, touts three different shimmering purple eye shadows, making the color hard to ignore.
However, Claudia Soare, the president of Anastasia Beverly Hills who goes by the nickname Norvina, isn't the first to put together a prominently purple palette. Beauty brands like Smashbox, Huda Beauty, and M.A.C. have also been adding the luxuriously bright hue to their palette lineups, pairing the cool-toned shade with soft neutrals like cream, chocolate brown, and petal pink. All the palettes make experimenting with purple easier than ever. We rounded up our favorite purple palettes of the moment, ranging from drugstore buys to worthwhile splurges. If and when the Norvina Palette sells out (we all know it's inevitable), you can refer to this list for alternatives, too.
Jane Kim
Flesh Beauty Fleshcolor Eyeshadow Palette
Linda Wells, Allure's founding editor, recently launched a makeup line called Flesh Beauty, complete with a neutral palette that's boldly punctuated with a bright magenta.
$38 (Shop Now)
CoverGirl TruNaked Eyeshadow Palettes in Sunsets
If warm-toned eye shadows in brick and terracotta shades are more in your comfort zone than icy purples and pinks, try the CoverGirl TruNaked Eyeshadow Palettes in Sunsets. You'll get to try out the trendy hue alongside some more standard neutrals.
$10 (Shop Now)
Smashbox Cover Shot Eyeshadow Palette in Major Metals
The top two pans in Smashbox's credit card-sized eye shadow kit help you lay down a neutral base to contrast and intensify the bold metallic shades.
$29 (Shop Now)
Anastasia Beverly Hills Norvina Eye Shadow Palette
Of all of Anastasia Beverly Hills' popular palettes, Norvina's namesake creation features the most shimmery shadows ever — seven, to be exact. Drama, an aubergine with a bronze shift, is sure to be the hardest shade to find a dupe for.
$42 (Shop Now)
Lime Crime Venus III Pressed Powder Palette
The offshoot of Lime Crime's popular Venus Palette features two purple hues that have duochrome shifts. Beam, the lighter one, shifts to pink while Paradise transforms into a cobalt when the light hits it.
$38 (Shop Now)
Bobbi Brown Crystal Drama Eyeshadow Palette
Participating in the purple shadow trend doesn't have to be overtly vibrant. You can ease into it with the subtle amethyst-inspired hues in the Bobbi Brown Crystal Drama Eyeshadow Palette.
$59 (Shop Now)
Huda Beauty Desert Dusk Eyeshadow Palette
Huda Beauty's Desert Dusk Eyeshadow Palette helped start the recent purple reign with a periwinkle and a grape shade placed smack dab in the center. Among its 16 other shades, you'll find four fun formulas like a pressed glitter, matte, pearl, and duochrome.
$65 (Shop Now)
M.A.C. Eye Shadow X 9: Age Ain't Nothing
Just as the name of this purple palette suggests, it pays homage to Aaliyah with nine bold and low-key shadows for recreating the singer's most iconic looks.
$32 (Shop Now)
Natasha Denona Lila Eyeshadow Palette
Ready to splurge? The Natasha Denona Lila Eyeshadow Palette's velvety soft shadows are worth the coins. You won't have to invest in a separate eye shadow primer, too, because the formula won't crease or budge from your lids all day long.
$129 (Shop Now)
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