Taking A Picture of Your Post-Super Bowl Poop Might Win You $10K — & It'll Definitely Teach You About Your Health

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With Super Bowl Sunday on the horizon this weekend, the snack menus will absolutely be popping this weekend. With multi-layer dips, cheese-y everything, brave individuals may be asking “what is this going to do to my poop?” and “does my poop look okay?”

The folks at Tushy (the brand with the cute bidets that can give you a super clean booty for under $100) wants everyone to ditch their poop shy ways and follow that curiosity by submitting a photo of their own “super bowel movements” — to de-stigmatize the often ridiculed bowel movement and offer one brave poo-tographer a major payday to the tune of $10,000 for a second year in a row.

The rules are pretty simple, per Tushy’s statement: “To enter, share a poop pic with TUSHY publicly (being poop shy is so passé) on Instagram (@hellotushy) or Twitter (@hellotushy) using the hashtag #TUSHYSuperBowel or via email ([email protected]). Submissions will be accepted until Monday, February 13, at 11:59 PM ET.”

“Our poop tells us so much about our bodies and the way we live. If you’re not analyzing after you go, you’re missing out. To take it one step further, we have to strip the shame of talking about it!” Miki Agrawal, Founder & Chief Creative Officer of TUSHY told SheKnows. “Society has created this darkness around pooping and it’s put people in a corner of being poop shy. We should feel liberated to talk about our bodily functions – they play such a major role in how we feel on a daily basis.”

But how do yo take an elite, photo-ready poop? And, better yet, how do you have a healthier understanding of what’s coming out of you (and your kids) every day? We got in touch with Dr. Mark Hyman, New York Times bestselling author, family physician and international leader in Functional Medicine, to get the 4-11 on how to take a world class #2.

So what does a healthy gold star poop look like?

“A healthy bowel movement is solid and not too hard,” Hyman tells SheKnows. “However, it’s not only about what it looks like, but what it feels like! A healthy poop should feel natural and exit without force.”

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