In the hope of becoming your one-stop shop for beauty and style, Zara has officially announced that its new beauty collection is about to hit our shores.
While already offering fragrance, the retailer has spent the past 18 months developing its beauty range, which according to Vogue, will include products across the following categories: lips, eyes, face, nails and accessories.
Thankfully, beauty lovers in Australia will be able to get their hands on Zara’s beauty range at the same time as the rest of the world, from May 12, in-store at Zara in the Melbourne Chadstone store, as well as online.
As with most things Zara produces, the collection is incredible sleek (and very minimal) with a range of sleep white packaging.
“Our ambition was to create a collection that anyone, regardless of gender, skin colour, age, or personal style will want to use,” Zara’s beauty director Eva Lopez told Vogue.
Zara teamed up with British makeup artist Diane Kendal —a frequent backstage presence during fashion weeks and a favourite of designers like Marc Jacobs, Proenza Schouler, Tory Burch, and Tom Ford— for the global makeup launch, with the team creating an eyeshadow palette, powder highlighter, liquid eyeliner and lipsticks in a variety of finishes including matte and satin for the first release.
“This is the first time I’ve been able to start from scratch with a brand that didn’t already have a pre-existing makeup line,” Kendal said. “And the fact that Zara wanted to do it all in an ethically responsible way was important to me.”
For its debut campaign, Zara Beauty tapped nine acclaimed image-makers—Craig McDean, David Sims, Fabien Baron, Marilyn Minter, Mario Sorrenti, Nadine Ijewere, Oliver Hadlee Pearch, Steven Meisel, and Zoë Ghertner—to collaborate with Kendal in an effort to showcase the collection’s far-reaching possibilities. “Post-pandemic people are going to want to play with makeup more and really put their face on,” says Kendal, who predicts the duo eyeshadows, which can be applied as a wash of colour or built up for a stronger statement will be a fast favourite. As for launching during the pandemic, Zara sees the precarious timing as an asset. “We are missing a lot of things right now,” says Lopez, “and makeup is one of them.”
The collection is certified cruelty-free in all markets where it’s sold and all of the packaging is refillable, which is something that was a direct request from customers.
You can get your hands on the beauty goodness from May 12 via the Zara website.
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