WGSN Debuts Dedicated Platform, WGSN Beauty

LONDON — WGSN is expanding into beauty, with the debut of a dedicated platform called WGSN Beauty that’s broken down into four categories: color, ingredients, packaging, and texture and fragrance, WWD has learned.

“It was the right time to launch something dedicated to that industry because there are so many opportunities, yet challenges, at the same time. The beauty industry has become even more trend-led and it felt right for us to create something,” said Carla Buzasi, managing director of WGSN, in an interview.

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