For August 2018, Anastasia Beverly Hills has received the top spot in Tribe Dynamics’ earned media value color cosmetics report. The brand reported $74.8 million in EMV, a 35 percent year-over-year decrease.
In second is MAC Cosmetics with $52.9 million, a 31 percent year-over-year decrease, and in third is Benefit with $51.5 million, a 2 percent year-over-year decrease.
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